Adam van Wingerden
CEOSets Silver Fern's vision and strategic direction.
Adam van Wingerden on LinkedIn Our team
Meet the leadership team.
Stephen van Wingerden
CIOBrings industry expertise and product vision to the platform.
Stephen van Wingerden on LinkedIn
Relational
People first. We listen, learn the operation, and earn trust.
Innovative
We question the obvious and find the angle others miss.
Humble
We share the credit and put the team ahead of the ego.
Rooted in the industry we serve
Our story
Silver Fern was founded by people who came up through the greenhouse and nursery business, not by outsiders fitting generic software to it after the fact. There isn't much in the industry the team hasn't seen, from production to replenishment to technology, and that background is reflected in our product. The workflows follow how a grower actually runs a season, the language is the one spoken in the greenhouse and on the loading dock, and the roadmap is set by problems the team has lived.